Vice & Virtue is a specialty importer of premium plant based products. We are a purely vegan company focussed on bringing innovative local and global food products to retailers, wholesalers, markets, pop-ups, cafes, restaurants, pubs, schools, food trucks and anywhere else good food is needed all across the UK and Europe. We only work with suppliers with the highest standards in quality. Every product is assessed to ensure it is locally compliant and appropriately positioned in the market.  Working closely with both our suppliers and customers, we develop a unique marketing and distribution strategy to maximise impact and consumer accessibility.

We are the proud to partner with:

Noble Jerky - Plant Based Superfood



Web Plantasy Foods